The Pew survey considered how arts organizations are using the Internet, social media, and other digital technologies to connect with the public. Digital technologies help art organizations to engage with the community, increase their audiences, and promote the arts among other positive outcomes.
The majority of participants voiced concern that cost and staffing budget posed the biggest challenges in adopting digital technologies. Other concerns for digital technologies included the negative impact on audience members’ attention spans for live performances, and unfiltered public criticism via social media outlets.
On a purely practical level, digital technology, the internet, and social media are powerful tools, giving arts organizations new ways to promote events, engage with audiences, reach new patrons, and extend the life and scope of their work. “We can reach more patrons, more frequently, for less money,” said one respondent. “That’s been a huge change in the 30 years I’ve been in the business.”
View the entire report at the Pew Internet website.